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Same name. Drawn properly.

Most logos aren’t wrong, just tired. We redraw what people already know.

Before
Refreshed

Kestrel Roofing, an example business. Same bird, same colours, same name.

What we keep, what we lose

Two example businesses: made-up names, logos we see every week.

Before
Refreshed

Fenwick Driveways & Patios

Driveways. Example business. See their site

Kept
The digger
The orange
Dropped
The smiling face
Three typefaces
Added
A bucket over block paving
Capitals you can read across a road
Before
Refreshed

Tidy Paws

Dog groomer. Example business. See their site

Kept
The paw print
Warm and friendly
Dropped
Comic Sans
Gloss and drop shadows
Added
Plum and honey, which print cleanly
A round mark, ready as a profile picture

Everything you need to use it

Every file, the colours, the fonts, and a short guide.

KestrelRoofing
Van and signs. Vector files a signwriter can cut, plus one colour.
Screens and social. Profile pictures and the browser-tab icon.
  • Slate#2c3a45
  • Clay#b4532a
  • Mist#dde3e4
  • Paper#f1f2ee
Colours. Exact values for screen and print.

Aa

Archivo, two weights

Roofs put right

Fonts. Which to use, and where to get them.

Kestrel Roofing · Logo guide

Leave space round the logo. Never stretch it or outline it.

A simple guide. Two pages, for whoever prints your next sign.

Slipped tiles, leaks, lead
and chimneys

Print. Cards, letterheads, stickers and quotes.

A refresh or a brand new logo

£49

A refresh

Same name, colours and symbol, drawn properly. Included with every website, or £49 on its own.

£49

A brand new logo

For a new business, or a logo with nothing worth keeping. Three designs to choose from, then two rounds of tweaks. Included with every website, or £49 on its own.

How a refresh goes

Building your website? The refresh is already part of it.

  1. You send us your logo.

    Or we take it from your site, van or Facebook page.

  2. We redraw it.

    Keeping what people know, losing what dates it.

  3. You compare the two.

    With a switch on your new site, or side by side.

  4. Say yes, and the files are yours.

    Every version, the colours, fonts and guide.

Send us your logo.

We’ll say what we’d keep and what we’d change. With a website it’s included; on its own, £49.